Privacy Policy

Last Updated: 27 November 2025

Panelitix.AI Ltd ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services, including when you download our AI Prompt Playbook.

1. Company Information

Company Name: Panelitix.AI Ltd
Company Number: 15348910
Registered Office: The Malthouse, Salmon Springs Industrial Estate, Painswick Road, Stroud, Gloucestershire, GL6 6NU, United Kingdom
Email: [email protected]

2. Information We Collect

2.1 Personal Information You Provide

When you download our AI Prompt Playbook, we collect the following information:

  • First Name: To personalise our communications with you
  • Email Address: To send you the playbook and related marketing communications (with your consent)
  • Business Role (optional): To better understand our audience and tailor our content

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behaviour through cookies and similar technologies:

  • Usage Data: Pages visited, time spent on pages, clicks, and navigation paths
  • Device Information: Browser type, operating system, IP address, and device identifiers
  • Analytics Data: Collected via Microsoft Clarity and Meta Pixel to understand user behaviour and improve our services

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To deliver the AI Prompt Playbook: We send the ebook to your email address
  • Marketing Communications: With your consent, we send you tips, updates, and information about our AI services (you can unsubscribe at any time)
  • Analytics and Improvement: We analyse website usage to improve our content and user experience
  • Advertising: We use Meta Pixel to measure the effectiveness of our advertising campaigns and show you relevant ads on Facebook and Instagram
  • Legal Compliance: To comply with applicable laws and regulations

4. Legal Basis for Processing (UK GDPR)

Under the UK General Data Protection Regulation (UK GDPR), we process your personal data on the following legal bases:

  • Consent: You have given clear consent for us to process your personal data for marketing purposes
  • Legitimate Interests: Processing is necessary for our legitimate interests in understanding our audience, improving our services, and measuring advertising effectiveness
  • Legal Obligation: Processing is necessary to comply with legal requirements

5. Third-Party Services

We share your information with the following third-party service providers who process data on our behalf:

5.1 Klaviyo (Email Marketing)

We use Klaviyo to manage our email marketing campaigns and deliver the AI Prompt Playbook. Klaviyo is based in the United States and complies with UK GDPR through Standard Contractual Clauses.

Data Shared: First name, email address, business role, download timestamp
Privacy Policy: https://www.klaviyo.com/legal/privacy

5.2 Meta Pixel (Facebook/Instagram Advertising)

We use Meta Pixel to track conversions from our advertising campaigns and show you relevant ads on Facebook and Instagram.

Data Shared: Device information, browsing behaviour, form submissions
Privacy Policy: https://www.facebook.com/privacy/policy

5.3 Microsoft Clarity (Website Analytics)

We use Microsoft Clarity to understand how visitors use our website through heatmaps and session recordings.

Data Shared: Device information, browsing behaviour, clicks, scrolling patterns
Privacy Policy: https://privacy.microsoft.com/en-gb/privacystatement

5.4 Zapier (Data Integration)

We use Zapier to connect our form submissions to Klaviyo. Zapier acts as a data processor and does not retain your data.

Privacy Policy: https://zapier.com/privacy

6. International Data Transfers

Some of our third-party service providers are based outside the United Kingdom. When we transfer your personal data outside the UK, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO)
  • Adequacy decisions recognising equivalent data protection standards
  • Binding corporate rules and certification schemes

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy:

  • Marketing Data: Until you unsubscribe or request deletion
  • Analytics Data: Typically retained for 26 months by Microsoft Clarity and Meta
  • Legal Compliance: We may retain certain data longer if required by law

8. Your Rights Under UK GDPR

Under UK data protection law, you have the following rights:

  • Right to Access: Request a copy of the personal data we hold about you
  • Right to Rectification: Request correction of inaccurate or incomplete data
  • Right to Erasure: Request deletion of your personal data (subject to legal obligations)
  • Right to Restrict Processing: Request that we limit how we use your data
  • Right to Data Portability: Request a copy of your data in a structured, machine-readable format
  • Right to Object: Object to processing based on legitimate interests or for direct marketing
  • Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within one month.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing behaviour. You can control cookies through your browser settings. However, disabling cookies may affect the functionality of our website.

For more information about the cookies we use, please see our Cookie Policy.

10. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit using HTTPS/TLS
  • Secure data storage with reputable cloud providers
  • Access controls and authentication requirements
  • Regular security assessments and updates

However, no method of transmission over the internet is 100% secure. While we strive to protect your personal data, we cannot guarantee absolute security.

11. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have collected information from a child, please contact us immediately.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website with a new "Last Updated" date.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: [email protected]
Post: Panelitix.AI Ltd, The Malthouse, Salmon Springs Industrial Estate, Painswick Road, Stroud, Gloucestershire, GL6 6NU, United Kingdom

14. Complaints

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

Website: https://ico.org.uk
Telephone: 0303 123 1113
Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF